New York Rangers PR Analysis

Through a sports communications course at the University of Florida, I was tasked with analyzing a sports team's public relations presence. This included researching their stakeholders, their public relations team's structure, and analyzing their social media platforms. Being a hockey fan, I focused on the New York Rangers.

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Through this assignment, I was able to focus on the efficacy of their social media presence and an active campaign at the time of the project. I also got to utilize my own creative skills by creating a presentation that showcased my analysis as if I were reviewing my own team's work.