Royal Caribbean Campaign Project

Through the public relations capstone course at UF, Public Relations Campaigns, I worked with a group to design a potential campaign for a client. Our professor would communicate with a representative from Royal Caribbean and give us feedback as if we were members of an actual agency working on the project. 

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The class conducted research on the brand and industry, organized a survey to research the target audience, then collaborated in smaller groups to design an actual campaign. I served as the creative director for my team. Below are some sample pages I designed of our campaign book. This is a project I love talking about, so please feel free to contact me if you are interested in seeing more content.